クラフトビール大手「ヤッホーブルーイング」と制作した、飲み過ぎ防止のためのビアグラス。
適正飲酒の啓蒙に、砂時計を模したデザインのグラスを開発。口径6mmの特殊な形状は、ビールを飲み終えるのに通常の3倍の時間がかかる。
従来のグラスから真逆に振り切ったコンセプトと、異様な形状によって、国内外で多くの反響を獲得。のべ300件ものメディア露出。アメリカやヨーロッパ、他アジア諸国でも報道された。
クリエイティブサロンの銀座代表としてクリエイティブディレクション、アートディレクションで参画。ユニクロのグローバル旗艦店、UNIQLO TOKYOをはじめ、様々な百貨店や屋外広告などとコラボレーションを実施。
品川駅直結、品川インターシティ25周年のステートメントを表したグラフィック、映像、サイネージシリーズ。
R-1グランプリで優勝した街裏ぴんくのライブOP映像を担当。
2023TCC賞受賞作/ACC賞2023受賞作。「いつか使う言葉も。今、必要な言葉も。」映画やドラマで一度は聞いたことあるけど、一生言う機会がなさそうな名フレーズたちを中心にキャンペーンを構築。言葉の持つイメージに合う全国のOOHやサイネージ、SNSなど幅広い媒体に展開した。目を引くフレーズとビジュアル、そしてロケーションが組み合わさり、SNSやTVなどへ波及。クリエイティブディレクション、アートディレクションを担当。
富永省吾の母校である京都芸術大学のプロモーションビデオ(MV)を企画・作詞・クリエイティブディレクションしました。
「芸大不安?」feat. 水槽 /あっこゴリラ
作曲:Nobuaki Tanaka
REC&mixエンジニア:涌井良昌
音楽プロデューサー:剣持学人
映像ディレクター:山口駿
イラストレーター:そゐち / syo5
映像プロデューサー・デザイン:神谷雄貴
「マヌルネコのうた」を企画。発案から全体のディレクション、映像の監督、撮影、歌詞の作詞を制作。
SNSを中心に400万再生を突破中。
国内最大の広告賞ACC TOKYO CREATIVE AWARDフィルム部門にて銀賞受賞
https://www.oricon.co.jp/special/56656/
Planned "Pallas's cat song".From conception to overall direction, video direction, filming, and lyric writing.
thanks for all collaborators
パノラマティクス齋藤精一氏が総合プロデュースを務めるTOKYO CREATIVE SALON 2023の銀座代表クリエイターとして選出され、銀座をジャックしたインスタレーションと、それを元にした楽曲をプロデュースし、街全体のリリックビデオに昇華しました。
漫画家、石黒正数氏とコラボレーションで新しい概念のCI「コーポレート・イラストレーション」の開発を行いました。
LQVEでは従来の「コーポレート・アイデンティティ」を塗り替え、「コーポレート・イラストレーション」を採用しています。「外天楼」「それ町」「天国大魔境」などで知られる漫画家、石黒正数氏と共創により、新しい「CI」を発明しました。
https://www.lqve.jp/
40年の歴史を誇るカッティングシートのコンペティション、CSデザインアワードの映像を制作しました。原研哉さん、佐藤卓さん、服部一成さんなどグラフィック・レジェンドのコメンタリーを、空間デザインしたショールームにて撮影いたしました。
東京国立博物館の創立150年にむけ、150周年記念ムービーを制作しました。国宝や重要文化財をふんだんに撮影し、人類と博物館の歴史、そして未来を感じられる映像を目指しました。
The words of various athletes gathered from NHK's interviews with athletes are impressively displayed in the space as an interactive installation.By scanning the QR codes, you can read more detailed articles about the athletes. An installation at Scramble Square Shibuya.
https://www3.nhk.or.jp/news/special/athlete-words/
Thanks to all collaborators.
Roll: Creative Direvtion ,Copy Writing.
HOPE FOR UNIVERSE
Japan's first cargo transfer vehicle to the ISS, KOUNOTORI. An installation and space production that allows visitors to experience the backstage of the development of the supply plane, which has a 100% mission success rate, under the starry sky.
Roll: Concept / Creative
「スナネコのうた」の作詞、監督、撮影、編集などを担当。
ぷにぷに電機をヴォーカルに迎え、SNSで200万再生突破中。
https://www.youtube.com/watch?v=OWz476Oij9w
https://withnews.jp/article/f0220708000qq000000000000000W02c10201qq000024897A
https://nlab.itmedia.co.jp/nl/articles/2207/17/news014.html
ACC賞フィルムクラフト部門シルバー受賞
個人賞「撮影監督賞」受賞
ACC Award Silver Winner in the Film Craft category
Won the Individual Award "Cinematographer of the Year
Day for Biological Diversity established by the United Nations.
The animals in the NASU ANIMAL KINGDOM were shot and edited from various angles without using any lighting, to express the diversity of life.
Roll: Creative Direction / cinematography / planning / editing
六本木アートナイト Created the moving logo for ROPPONGI ART NIGHT DIGITAL. Using the motif of a television sandstorm, this video expresses the visuals of the art night with moving pixels.
東京国立博物館 A group of photographic works for the Tokyo National Museum. These photographs of various historical heritages and buildings, including national treasures, were taken in an innovative way and released by the Tokyo National Museum to great acclaim.
This conceptual design is a refreshing take on “novel footwear” that are worn like sandals and created by refashioning traditional Japanese “geta” flipflopss inherited from ancient times through the use of EVA materials. It was awarded the Fumie Shibata (Good Design Award Judging Panel Chairperson) Prize at Japan’s largest design award “TOKYO MIDTOWN AWARD.”Commercialization efforts in collaboration with Calen Blosso, a well-established sandals brand founded in 1926, are underway.
「着る保全」としてデザインした那須どうぶつ王国のクラウドファウンディング返礼品のアパレル群の。目標を大きく上回る4000万円を超える支援が集まった。
This film won the gold medal in the Japanese qualifying round of the young lions competition in the film category.
パノラマティクス斉藤精一氏プロデュースのファッションとクリエイティブの祭典「東京クリエイティブサロン」の銀座代表クリエイターに選出され、ラルフローレン銀座店にてインスタレーションを制作。正しく映らない鏡「グリッチミラー」を軸に、松屋を始め和光や三越、東急プラザ、ユニクロ旗艦店など銀座の様々な場所で作品を展開しました。他のエリアでは小山薫堂氏、アンリアレイジ森永氏、谷尻誠氏などが選出されています。
It is a little-known fact, but it is said that the small droplets that come out of our mouths can fly up to 1 meter in conversation alone and over 3 meters in coughing and sneezing.Keep distance.😷🔚🔜😷Special thanks to all collaborators.
For this event at TOKYO MIDTOWN, the entire area is decorated with “koinobori (carp streamers)” designed by various creative artists including Mr. Katsumi Asaba and Mr. Kashiwa Sato in commemoration of Children’s Day. This koinobori was designed in such a way that when a photo is taken, its QR code will be automatically scanned. This opens Google Maps and brings the visitor to the location where the photo was taken. This QR koinobori has been featured in front of 21_21 DESIGN SIGHT and on NHK news programs.
This brand commercial was created for the supermarket SEIYU by drawing on the theme of “whether the taste of home exists” and the idea of whether people who have left their hometown to work in Tokyo recognize the taste of their parents’ handmade bentos. This commercial was featured on various media outlets including television and has gathered around 3 million views. It has also been used as civic education materials in elementary schools and received critical acclaim at domestic and international awards. Special thanks to all collaborators.
The world's first music video made with Google Earth Studio.A piece combining actual video filmed in Shibuya and data of a virtual Shibuya, its shows a performance unit that plays on the streets of Shibuya.Created with Google Earth Studio, an animation tool recently announced by Google that uses satellite photographs and 3D images.It displays the un-reality of Shibuya, where large scale re-development is underway, with camera work that is absolutely impossible in reality.
This is a global branding campaign for a pharmaceutical company. An integrated experience was developed by creating video footages of the company’s mission statement and incorporating digital content and related events while complying with the many content-related restrictions under the Pharmaceutical Affairs Act. The online space was infused with “feelings of human empathy," which were transformed with beautiful visuals into a database that can be browsed. This was awarded the Bronze Lion at the CANNES LIONS CREATIVITY FESTIVAL- LIONS HEALTH.Special thanks to all collaborators.
This installation was created with the aim to explore “what Cool Japan really is.” A 4K animation is projected on a 10m-wide screen and false shadows are cast on the floor. The shadows of the audience become part of the animation, creating an experiential space where the audience is drawn into the world of the video as the animation progresses in an interactive manner. Special thanks to all collaborators.
Animation 神風動画 https://www.kamikazedouga.co.jp/
This is the global promotional video of the projector “Xperia Touch” associated with Toei Company. To share the revolutionary technology of this projector with its audience in a way that is easy to understand, this video was created with the concept of “leaving graffiti in the landscape” where surrounding objects serve as a blank canvas on which people can draw using their fingers. This video conveys the device’s features in an entertaining way, and has been broadcasted at Shibuya MODI and on SONY’s various global social media accounts. Special thanks to all collaborators.
A piece featuring dance by Kinetic Art, a performance team which has appeared in Cirque du Soleil and operates mainly overseas. Reconstructing entirely original group techniques in which bodies undergo complex intertwining, the piece imagines a non-verbal spiritual world in which all elements expressing nationality are erased. The piece was filmed on location at the Metropolitan Area Outer Underground Discharge Channel, colloquially known as the "Underground Temple".
This was a challenging project where Vermeer’s “Girl with a Pearl Earring” was created using only the patterns of playing cards. Thousands of playing cards were lined up over the course of a day to recreate the famous painting. This has been released as a promotional video for seeking new collaborations. Special thanks to all collaborators.
The “Online Session” features musicians from different genres based in places far away from one another who are connected by the power of a network that seeks to create completely new music. This brand video showcases the value of staying connected to the Internet. Special thanks to all collaborators.
This is an installation-based video for use at an anniversary party where a large number of displays were set up on which motion graphics featuring the company’s logo were shown. The design work includes the production of a video introducing FARFETCH’s system which can be found around the world. Special thanks to all collaborators.
The happi, a piece of traditional Japanese clothing.There is nowhere to wear it anymore, but by redesigning it for the streets of today, we present a concept model that inherits the form of a disappearing part of culture in a modern reconstruction of the traditional Japanese visuals.
Artwork for NOMURA DOJO.
“Umekita Station” is a subway station that is slated to open near Osaka Station in 2023. The design work for this project includes those related to its launch such as the station’s conceptual development to its visual imagery, as well as the production of artwork that was released at the first press conference for affiliated personnel and members of the press.
六本木未来会議 was started with the aim of making Roppongi a world-class creative district.
The new city of the Corona era was expressed through generative artwork.
This campaign was aimed at branding Kwansei Gakuin University which had been affected by the American football incident. It includes traffic advertisements and web commercials that convey the message that “the answer can be found on campus” by incorporating visuals and taglines reminiscent of university life. The 15 graphics and 7 videos produced for this campaign have been released on social media and Youtube, and can also be found in Umeda Station and on Hankyu Railway trains. Special thanks to all collaborators.
This brand campaign for the housing company POLUS was developed to share its mission of “affirming all different forms of family” through “customized residences” built to order to tackle the different challenges encountered by families. The company’s brand value was enhanced through the utilization of highly unusual forms of expression for advertising a housing company, including TV commercials where no explicit images of houses are shown. Special thanks to all collaborators.
An installation conducted in a garden made over 300 years ago.A light-up event was conducted in a traditional Japanese garden in its first ever night event.The installation contains over 1,000 wind turbines to measure the direction and strength of the wind, and the lighting throughout the garden lights up in response to the wind in real time.Over 20,000 people visited during its limited three day run.
東京オリンピック金メダリストの阿部一二三、阿部詩選手の演舞に合わせ透過映像を組み合わせたインスタレーション。
JUDO IGNITION TOKYO is a judo event produced by Tadahiro Nomura, a gold medalist in judo in three consecutive Olympic Games. This video incorporates images that evolve according to the movements of the judokas Hifumi Abe, Uta Abe, and Tadahiro Nomura which are projected on a transparent screen to create an interactive experience. Special thanks to all collaborators.
都丸紗也華を起用したヴィジュアル群+CMを制作。止まらない都丸紗也華をコンセプトに据え、プロダクトの訴求に落とし込んだ
Phasellus a imperdiet turpis, nec varius orci. Phasellus rutrum sapien non lobortis efficitur. Aliquam sem libero, tempor vitae interdum non, malesuada sollicitudin nunc. Nam finibus est id tincidunt mollis. Morbi sagittis ultrices turpis, eget aliquam purus aliquet sit amet.
This is the promotional video of “Xperia Hello,” an AI-powered robot that is capable of speech. It showcases how this product improves the daily lives of people and accompanies them on important milestones in life. It has been widely broadcasted on various television programs, at Shibuya’s Sound Museum Vision, and at SONY’s stores. Special thanks to all collaborators.
Using a large number of hanko (Japanese stamps), the topic of which was the abolition of hanko, the artist expressed a world in which covid converges and people can come together again.
This is a winning artist submission for “ULTRA AWARD,” an exhibition whose judging panel comprises the artist Kohei Nawa and Yuko Hasegawa from the Museum of Contemporary Art, Tokyo. This installation features diffusely reflected laser beams that are masked with a large number of characters before being projected on a screen. It won the Audience Prize based on a vote among visitors. This is a collaboration with MIO YAMATO.
http://mioyamato.com/
The first TECHNE ID AWARD Grand Prix.
This is a logo design for a project to create a symbiotic society through sports that Nagano prefecture has launched. This Braille-based logo was designed by drawing on the concept of “taking the lead in universal design” with the aim of creating a logo that can be “seen” and “touched.” This logo was released at a prefectural event alongside the governor of Nagano prefecture.
What would it be like if the Internet had existed during the Sengoku era…? This video skit based on a historical event familiar to all Japanese people was featured on media outlets and caught the attention of many people. It was the winner of the Brain Online Video Award.
32 cameras were installed along all 360 degrees of the stage for the performance of WORLD ORDER, the band led by Genki Sudo. The footages captured by each camera were sequenced in 4K to generate the materials for a 360-degree video. This resulted in the production of a music video where the audience's preferred camera angle can be toggled online. Special thanks to all collaborators.