This is a global branding campaign for a pharmaceutical company. An integrated experience was developed by creating video footages of the company’s mission statement and incorporating digital content and related events while complying with the many content-related restrictions under the Pharmaceutical Affairs Act. The online space was infused with “feelings of human empathy," which were transformed with beautiful visuals into a database that can be browsed. This was awarded the Bronze Lion at the CANNES LIONS CREATIVITY FESTIVAL- LIONS HEALTH.Special thanks to all collaborators.