This campaign was aimed at branding Kwansei Gakuin University which had been affected by the American football incident. It includes traffic advertisements and web commercials that convey the message that “the answer can be found on campus” by incorporating visuals and taglines reminiscent of university life. The 15 graphics and 7 videos produced for this campaign have been released on social media and Youtube, and can also be found in Umeda Station and on Hankyu Railway trains. Special thanks to all collaborators.