2023TCC賞受賞作／ACC賞2023受賞作。

「いつか使う言葉も。今、必要な言葉も。」映画やドラマで一度は聞いたことあるけど、一生言う機会がなさそうな名フレーズたちを中心にキャンペーンを構築。言葉の持つイメージに合う全国のOOHやサイネージ、SNSなど幅広い媒体に展開した。目を引くフレーズとビジュアル、そしてロケーションが組み合わさり、SNSやTVなどへ波及。クリエイティブディレクション、アートディレクションを担当。

Award-winning work at the 2023 TCC Awards / ACC Awards 2023.

"Words you'll use someday. Words you need now." The campaign was built around iconic phrases that you've heard in movies and dramas, but will likely never have the chance to say in your lifetime. The campaign was expanded across a wide range of media, including OOH, signage, and social media, all tailored to match the imagery of the words. The combination of striking phrases, visuals, and locations created a ripple effect, spreading to social media and TV. I was responsible for the creative direction and art direction.