「おふくろの味」は本当に存在するのか？をテーマに、毎日の食卓を支えるEDLP戦略のSEIYUのブランドムービー。昔食べていた同じフォーマット、形のお弁当を被験者に当ててもらうという内容。ソーシャルで話題化し、テレビメディア等にも取り上げられ、小学館の「道徳の教科書」の教材となった作品。

The SEIYU brand movie, themed around the question "Does the 'taste of home' really exist?", focuses on the EDLP strategy that supports everyday dining. The content involves having participants identify the same format and shape of bento they used to eat in the past. The campaign gained attention on social media, was featured in TV media, and became part of the教材 (teaching material) for Shogakukan's "Moral Textbook."