Shogo Tominaga is a multi-disciplinary Creative Director based in Japan. His work spans advertising, design, and branding, earning numerous international awards.

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STREET HAPPI
(N° 026)

STREET HAPPI

Role:

Creative DirectorArt Director

日本の伝統的な衣服である半被を現代のストリート向けにリデザイン。日本の伝統的なビジュアルを現代的に再構築し、失われつつある文化のフォルムを継承したコンセプトを提唱。

Redesigned the traditional Japanese garment "hapi" for modern streetwear. The concept involved reinterpreting traditional Japanese visuals in a contemporary style while preserving the form of a culture that is gradually fading.

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