クラフトビールブランド「ヤッホーブルーイング」による、飲み過ぎ防止を促すグラス「ゆっくりビアグラス」。お酒の一気飲みや過剰摂取で、健康を害してしまう人が増える夏。ゆっくりとお酒を楽しんでもらえるように、ゆっくりにしか飲めないグラスを製作した。砂時計を模したこのグラスは、中央部が太さがわずか6mmとなっている特殊な形状で、飲み終わるのに従来の3倍時間がかかる仕様に。ラガービール等と比べると香りや味わいが強く、またビールの温度も少し高めが一番美味しいクラフトビールを最大限に楽しめる仕組みになっている。プロダクトは日本のみならず海外のSNSやTVで大きく取り上げられ、国外の主要メディアにまで波及した。

The "Uncomfortable Beerglass,”created by the craft beer brand "YOHO BREWING" was designed to encourage responsible drinking. During the summer, when the number of people damaging their health due to excessive drinking and binge drinking increases, this glass was created to help people enjoy their drinks more slowly. The glass, modeled after an hourglass, has a unique shape with a central section that is only 6mm wide, taking three times longer to drink compared to conventional glasses. The design allows drinkers to fully enjoy the strong aroma and taste of craft beer, which is best enjoyed at a slightly higher temperature compared to lagers.The product garnered significant attention not only in Japan but also on social media and TV overseas, eventually making waves in major international media outlets.