Shogo Tominaga is a multi-disciplinary Creative Director based in Japan. His work spans advertising, design, and branding, earning numerous international awards.

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(N° 032)

Xperia Touch

SONY

Role:

Creative DirectorPlanner

SONYが開発した触れるプロジェクター、Xperia Touchのグローバルプロモーションビデオ。プロジェクターの画期的な技術をわかりやすく視聴者に伝えるため、周囲のものをキャンバスに見立て、指で絵を描く「風景に落書きを残す」というコンセプトで制作された。渋谷MODIをはじめ、国内でのイベントも展開された。

The global promotional video for Xperia Touch, a touchable projector developed by SONY. To clearly convey the groundbreaking technology of the projector to viewers, the concept of "leaving graffiti on the landscape" was used, where the surrounding environment was treated as a canvas and drawings were created with a finger. Events were held domestically, including at Shibuya MODI.